TaxAssist Accountants refreshes brand to drive growth

TaxAssist Accountants refreshes brand to drive growth

Mar 27, 2024

The UK’s largest professional services franchisor, TaxAssist Accountants, has unveiled a new look brand to highlight that the network offers more services than traditional accountancy and tax

The nationwide franchise group said the ‘newly evolved branding maintains the personal, friendly and professional feel that TaxAssist is renowned for and incorporates a new strapline, “We can do more for you”, to reflect the extensive services, clients can expect’.

As well as a refreshed logo and new strapline, the TaxAssist brand has a vibrant colour palette which will highlight the complementary brands accompanying the launch. This can be seen across its digital presence and will be rolled out to its shops and offices across the UK and Ireland in the coming months.

The addition of financial planning, payroll and tax consultancy services to its established accountancy services, means clients can now receive more local support, all from under one roof.

Daren Moore FCCA, group chief executive officer, said: ‘We know that most people want and need more from their accountant. Detailed customer research identified that our previous branding did not reflect the range of innovative and personalised services that we offer for both business owners and individuals.

‘The TaxAssist portfolio offers huge value and we are delighted that the modernisation of our brand demonstrates that we can do more for our clients to support them towards a successful future.

‘We revealed the new branding to our network of accountants at a special reveal event held at Silverstone on 15 March and the response was overwhelming.

‘Everyone is incredibly excited by the brand refresh and we are confident that the innovative and impactful design sets the network up for the future.

‘We expect the new branding to increase client attraction and retention and be even more appealing to potential TaxAssist Accountants looking to grow or buy a modern, professional accountancy practice with a clearly defined suite of services.’

TaxAssist Accountants reported fee income of £59.7m for FY23 and has 403 offices across the UK, with 199 partners/principals and 1,045 staff.

It is the UK’s largest network of accountants providing tax, accountancy and business advisory services to a client base of over 81,000.